About Us

OUR ORIGIN

The Story Behind Active Sunglasses for Anyone
We were created to solve a problem: active sunglasses were expensive, ugly, and over-engineered. To solve this, we set out to design sunglasses that were affordable, stylish, and all performance. Hold the B.S., please! And so, we were born. BOOM. Problem solved. You're welcome.
no slip. no bounce. all polarized.

WHAT SETS US APART

How We're Changing the Active Eyewear Game
Our Product
Every product we create must speak to our F's: fun, fashionable, functional, and 'ffordable. We like F words.
Our Content
Creating connection is at the forefront of our marketing efforts. We're recklessly committed to fun… blah, blah, blah, sunglasses. And so is our content.
Our Culture
We exist to give you permission to be unabashedly yourself… unless you're an asshole.

BEHIND-THE-SHADES

BEHIND-THE-SHADES LOOK INTO ALL THINGS US
Our Podcast gives you an in-depth look into our world. Although it may seem like we slam margaritas all day– we don't. We work even harder than we play and we're always evolving based on what we learn. Each week, our CEO and Head of Learning and Development bring you topics or guests that will show you how we grew a thriving startup that puts people first and how we f*cked up along the way so you can avoid it.
Listen Now

ORIGIN STORIES

Every pair of sunnies has a story
Ever wonder where names like Nessy's Midnight Orgy or Whiskey Shots with Satan come from? Well, you're in luck! Every pair of our sunglasses has its very own origin story on our blog. Get the dirty deets behind some of your favorite pairs now…
Read the origin Stories